Cook's Cultura plans to spread its wings

Fox, Linda
April 2004
Travel Trade Gazette UK & Ireland;4/12/2004, Issue 2609, p9
Trade Publication
Reports on the plan of Thomas Cook owned Culturatrips.com to accommodate a total of 60,000 passengers by October of 2004. Plan of the company to widen retail trade partners; Limitation of the sales potential under the retail network and independent agents of Thomas Cook; Strategy to link up with independent agency consortiums; Suitability of the period for a trade push due to the do-it-yourself trend through the brand's veiwdata booking system.


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