TITLE

Ferries cruise forward

AUTHOR(S)
Prior, Louise
PUB. DATE
April 2004
SOURCE
Travel Trade Gazette UK & Ireland;4/12/2004, Issue 2609, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the marketing strategies and profit potential by Britanny Ferries in servicing the motorway corridors from Plymouth to Santander or Roscoff and Roscoff to Cork in the wake of the launch its flagship, Pont Aven. Recommendation by Britanny of considering the ferry sector to boost company earnings based on the volume of holiday bookings; Plan to promote Pont Aven as a cruise ferry based on its range of facilities; Services offered and amenities; Focus of the ferry market on short and frequent crossings; Suggestion to widen the ferry's market scope. INSET: PONT AVEN.
ACCESSION #
13040430

 

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