BA backs down on email policy

April 2004
Travel Trade Gazette UK & Ireland;4/12/2004, Issue 2609, p3
Trade Publication
Reports on the decision of British Airways (BA) to suspend its practice of sending unsolicited electronic messages to passengers booking through corporate travel agencies. Complaint by travel agents to TTG of the receipt of e-mails from BA by clients after the confirmation of bookings; Confirmation of the e-mail contents as a non-marketing nature; Charge by agents of the strategy's design to steal customers by directing clients to the BA Web Site; Denial by BA of its intention to poach customers from travel agents.


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