TITLE

Price Customization

AUTHOR(S)
Simon, Hermann; Dolan, Robert J.
PUB. DATE
September 1998
SOURCE
Marketing Management;Fall98, Vol. 7 Issue 3, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
While product and service customization strategies are employed by a growing number of successful companies, customized pricing may offer greater potential profit. But first, managers must determine the different values customers place on their product and what that value is worth to each. Once they have done this and divided customers into segments, they can choose among five innovative techniques to implement price customization. A 20%- 50% profit gain could make it well worth investigating. INSET: EXECUTIVE BRIEFING.
ACCESSION #
1303438

 

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