New cotton ad campaign launched

Branden, Hembroo
May 2004
Southeast Farm Press;5/5/2004, Vol. 31 Issue 13, p27
Trade Publication
The article discusses about the launch of a television advertisement campaign by Cotton Incorporated. The Campaign, part of Cotton Incorporated's $20 million advertising budget for 2004, sees the retirement of the highly recognizable slogan, "The Fabric of Our Lives," from its television ads. The new cotton ads playfully and positively acknowledge that an important part of being a woman is enjoying her clothes, wanting more clothes, and finding great pleasure in shopping for them. Cotton Incorporated is funded by U.S. growers of upland cotton and importers of cotton and cotton textile products.


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