Set 'reasonable' marketing goals

Robinson, Elton
May 2004
Southeast Farm Press;5/5/2004, Vol. 31 Issue 13, p17
Trade Publication
The article focuses on the practical approach of marketing which is to set a reasonable market goal and general understanding of where the market is headed. Years ago manufacturers built a product added their costs, a profit margin and offered these products in the marketplace. That was the way of business hundreds of years ago. Today the discount retailers basically own the manufacturers. When the supplier won't supply the retailer products they want at the price they want, they just change suppliers.


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