With New Financing, WRC Media Steps Up Investment In Sales, Marketing And Product Lines

May 2004
Educational Marketer;5/3/2004, Vol. 35 Issue 13, p1
Trade Publication
Announces that WRC Media Inc. is investing in sales, marketing and product improvements to focus on top-line growth in the years 2004 and 2005. Improvement of the quality of its flagship classroom magazine "Weekly Reader;" Segmentation of the customer list of World Almanac Group to enable its sales force to target specific customers with discounts; Focus on Web delivery by CompassLearning.


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