Cable Shows Connect

Donohue, Steve
May 2004
Multichannel News;5/3/2004, Vol. 25 Issue 18, p112
Deals with the results of a survey conducted by the Cabletelevision Advertising Bureau (CAB) on television advertising in cable and broadcast networks in the U.S. Comment from Sean Cunningham, CAB president, on the loyalty of viewers to cable and broadcast programs; Percentage of the use of electronic program guide by television viewers; Details of the plan of CAB to release additional findings on the effects of digital video recorders on TV viewing.


Related Articles

  • High Interest. Larson, Megan // MediaWeek;9/29/2003, Vol. 13 Issue 35, pSR8 

    Focuses on the growth in advertising-supported cable television networks' prime-time share of U.S. audience during the 2002-2003 season. Attributions to the trend; Predictions for the industry; Remarks from industry analysts.

  • Fox News: We're an upscale buy and on par with mainstream nets. Hampp, Andrew // Advertising Age;3/22/2010, Vol. 81 Issue 12, p2 

    The article focuses on Fox News' marketing strategy. The cable news channel is ahead of the competition in ratings and seeks to dispel the idea among advertisers that it's a downscale ad buy. Paul Rittenberg, vice president of ad sales for Fox News, comments on statistics that dispel that idea....

  • Cable's Conundrum. Higgins, John M.; Becker, Anne // Broadcasting & Cable;8/28/2006, Vol. 136 Issue 34, p3 

    The article reports the increased viewer share obtained by the U.S. cable networks, but decreased upfront advertising growth for the summer of 2006. The amount of upfront advertising transactions booked by cable networks during the summer is $400 million less than the estimates in the spring....

  • Nets Celebrate Ratings Record A Trifle Early. Umstead, R. Thomas // Multichannel News;12/22/2003, Vol. 24 Issue 51, p1 

    Deals with the victory of cable television (TV) over broadcast networks in the U.S. in the 2003 annual ratings competition. Level of viewership of cable TV from December 30, 2002 to December 14, 2003; Rate of the viewership gains posted by cable networks; Status of advertising spending in...

  • Nets out to trick quicker clickers. Frankel, Daniel // Variety;8/25/2008, Vol. 412 Issue 2, p28 

    The article reports that older cable television viewers are more likely to sit through television commercials than younger viewers. According to an analysis of the television industry's C3 figures which calculate what percentage of viewers watch commercials, networks such as MTV Networks, VH1...

  • The Loyalty Factor. Kaplan, David // Broadcasting & Cable;5/3/2004, Vol. 134 Issue 18, p42 

    Reports on a 2004 study commissioned by the Cabletelevision Advertising Bureau which proved that viewers tend to be more loyal to particular advertising-supported cable channels than to broadcast. Viewers' loyalty to cable networks; Percentage of the respondents who think that cable complement...

  • New Connections for an Old Standby. Kaufman, Debra // Television Week;9/15/2008, Vol. 27 Issue 23, p16 

    The article presents a discussion about advanced advertising, a range of solutions that seek to more accurately connect viewers with relevant advertising, in the U.S. Spot cable, by which an advertiser buys commercial time on all the cable networks within a certain market or geographic area, is...

  • Spot Cable Ads Can Deliver Targeted Reach Efficiently. Cuddihy, Kevin // Television Week;3/5/2007, Vol. 26 Issue 10, p12 

    The article presents the author's views on how advertisers can efficiently reach their target markets through cable television. The author noted that cable television is unique in its ability to target geographically and demographically. According to Nielsen Media Research, there is an...

  • PeopleMeter prez: Diary can't accurately measure audiences.  // Marketing News;3/15/1985, Vol. 19 Issue 6, p11 

    The article reports on the inability of the diary methodology to measure choices of television viewers cited by AGB Television Research Inc. president Norman S. Hecht during the Association of Independent Television Stations convention held in Los Angeles, California in March 1985. Some of the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics