Cable Shows Connect

Donohue, Steve
May 2004
Multichannel News;5/3/2004, Vol. 25 Issue 18, p112
Deals with the results of a survey conducted by the Cabletelevision Advertising Bureau (CAB) on television advertising in cable and broadcast networks in the U.S. Comment from Sean Cunningham, CAB president, on the loyalty of viewers to cable and broadcast programs; Percentage of the use of electronic program guide by television viewers; Details of the plan of CAB to release additional findings on the effects of digital video recorders on TV viewing.


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