TITLE

Events Struggle to Recapture Past Glory

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
May 2004
SOURCE
Multichannel News;5/3/2004, Vol. 25 Issue 18, p90
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on recapturing pay-per-view (PPV) events in the U.S. television industry. Impact of the decline of boxing and wrestling PPV stars on PPV events and revenues; Lack of marketing support in PPV-event category in the industry; Comment from Ken Hershman, Showtime Sports and Event Programming senior vice president and general manager, on the effect of the increased video-on-demand on PPV event.
ACCESSION #
13016030

 

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