TITLE

ABC CABLE TOUTS 'IMAGINATION'

AUTHOR(S)
Moss, Linda
PUB. DATE
May 2004
SOURCE
Multichannel News;5/3/2004, Vol. 25 Issue 18, p34
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Provides information on the campaign slogan of ABC Cable Networks Group. Comment from Ben Pyne, senior vice president of affiliate sales and marketing, on the leverage target of the campaign; Goal of the company in the cable industry in the U.S.; Plan of the company for relaunching its web site in June 2004.
ACCESSION #
13015931

 

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