TITLE

The learning curve

AUTHOR(S)
Turcsik, Richard
PUB. DATE
April 2004
SOURCE
Progressive Grocer;4/15/2004, Vol. 83 Issue 6, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the importance of advanced planning of manufacturers and retailers for back-to-school merchandising. Promotion efforts of manufacturers; Research on U.S. back-to-school consumer shopping in 2003; Stores or sources of purchased supplies.
ACCESSION #
13014452

 

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