Comfy Communicating

Finlay, Steve
May 2004
Ward's Dealer Business;May2004, Vol. 38 Issue 5, p17
Trade Publication
Features the new Lundgren Honda service center lounge in Auburn, Massachusetts. Derivation of the interior design from an upscale airport lounge; Information displayed on big screens with contents that provide entertainment and promotes dealership; Significance of the initiative on the sales and communication.


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