Moonves Vows to Eat Zucker's Lunch

Consoli, John
April 2004
MediaWeek;4/19/2004, Vol. 14 Issue 16, p4
Trade Publication
Provides information on the advertising plans of television stations CBS and NBC in the U.S. Possible increase in advertising rates that CBS plans to ask from advertisers; Details of the television audience of CBS and NBC; Reaction of Steve Lanzano, executive vice president/managing director at MPG, regarding the lineup of shows of CBS.


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