TITLE

Moonves Vows to Eat Zucker's Lunch

AUTHOR(S)
Consoli, John
PUB. DATE
April 2004
SOURCE
MediaWeek;4/19/2004, Vol. 14 Issue 16, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on the advertising plans of television stations CBS and NBC in the U.S. Possible increase in advertising rates that CBS plans to ask from advertisers; Details of the television audience of CBS and NBC; Reaction of Steve Lanzano, executive vice president/managing director at MPG, regarding the lineup of shows of CBS.
ACCESSION #
12985630

 

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