TITLE

Marque of tradition

AUTHOR(S)
White, Paul
PUB. DATE
April 2004
SOURCE
Australian Gourmet Traveller WINE;Apr/May2004, Vol. 10 Issue 2, p90
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Given how many New Zealand wineries are freely branded around Maori words, place names and art, it's odd that New Zealand's indigenous people haven't participated as winery owners until relatively recently. Tohu Wines Ltd., the first winery wholly owned and operated by Maori Iwi, has radically changed that situation forever. It so happens that traditional Maori values are in tune with both the long-term commitment and renewable nature of vines and wine. Tohu is all about creating a capitalist system within a community ownership framework—and about using the wine to promote Maori culture worldwide.
ACCESSION #
12976809

 

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