TITLE

Internet sees biggest rise in marketing spend for Q1

AUTHOR(S)
Harwood, Susie
PUB. DATE
April 2004
SOURCE
New Media Age;4/22/2004, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that the Internet allegedly continued to grow faster than all other categories of marketing expenditures during the first quarter of 2004, according to the latest Bellwether Report. One in three companies involved in the survey, published by the Institute of Practitioners in Advertising (IPA), reported an upward revision of online budgets, whereas only 2 percent reported a decline. In terms of revisions to budgets, such a trend represents the eight consecutive quarter that online marketing has outdone all other categories. The proportion of companies allocating in excess of 1 percent of their expenditures to the Internet rose to 42 percent in the first quarter. Similarly, the proportion allocating in excess of 5 percent rose to a survey of high of 19 percent. Despite such a situation, the proportion of marketing money spent on Web-related activities remains small, and that the number of companies not using online remains steady at around one in four. John Owen, chairman of the Digital Marketing Group of IPA, said that there is no sure sign of the effectiveness of the medium than the fact that clients are investing increasingly of their marketing budget in the medium.
ACCESSION #
12966766

 

Related Articles

  • PROMOTIONS 2.0. Butchen, Jeff // Promo;Mar2008, Vol. 21 Issue 2, p54 

    The article features Promotions 2.0, a new era for delivering, engaging, and impactful promotions using the Internet. Promotions 2.0 is driven through blogs and social networking sites. It is an online promotion that enables consumers to be part of the brand and share it with others. The product...

  • Truth or Consequences? Yeah, Sure. Lewis, Herschell Gordon // Direct;4/1/2005, Vol. 17 Issue 5, p62 

    Comments on online free offer promotions. Requirements to receive free products offered online; Requirements to qualify for free products; Disadvantages of participating in free offer promotions.

  • Digital marketers should focus on intent over behaviour. Barnett, Michael // Marketing Week (Online Edition);3/25/2014, p3 

    The author discusses how digital marketers doing retargeted advertisements often mistake the fact that looking at a product is also an intention to buy. According to the author, this assumption makes inferring the level of intent very problematic resulting to waste of campaign fund because they...

  • Online.  // Marketing Week;9/29/2005, Vol. 28 Issue 39, p21 

    Reports developments related to Internet advertising in Great Britain. Speakers for the Engage 2005, the online marketing conference; Launch of an adCenter paid search and service in France and Singapore by MSN; Facilitation of an affiliate marketing promotion by FameIndex UK.

  • Great Giveaways. Schechner, Dan // Pool & Spa News;3/30/2012, Vol. 51 Issue 6, p44 

    The article offers suggestions on planning an online sales promotion using social media. Blair Lynch, director of operations at Mermaid Pool, Spa & Patio, says the critical thing for the service is to get customers to buy more, or buy early in order to generate cash flow before the season to get...

  • STREET MARKETING HITS THE INTERNET. Friedman, Wayne // Advertising Age;5/1/2000, Vol. 71 Issue 19, p32 

    The article reports on the use of the Internet by several U.S. promotion specialists to establish grassroots support for entertainment properties. The concept behind the online street marketing technique used by entertainment marketers like M80 Interactive is discussed. A background of the use...

  • Lowering Sales Pressure. Riggs, Larry // Direct;5/1/2006, Vol. 18 Issue 5, p38 

    Reveals that Danvers, Massachusetts-based medical instrument manufacturer Medwave Inc. is using Kaon Interactive's Advisory system to do online product demonstrations. Features of Primo, a product intended to replace the traditional blood-pressure cuff; Significance of the system for the...

  • Internet not always one-size-fits-all. Mitchell, Mark // Marketing News;12/04/2000, Vol. 34 Issue 25, p21 

    Discusses several ways in determining the proper use of the Internet in marketing. Trends in electronic commerce and marketing; Reliability of electronic commerce; Importance of customer service.

  • Online gets bulk of increased marketing budgets. MADDOX, KATE // B to B;1/17/2011, Vol. 96 Issue 1, p1 

    The article reports on the survey "2011 Outlook: Marketing Priorities and Plans" conduced by the journal "B To B," which found that 51.9% of b-to-b marketers plan to increase their marketing budgets. It is stated that budgets will be deceased by only 7.3% of marketers in 2011 while 78.5% of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics