Nestle' Tries White Again with $5M

Mehegan, Sean
November 1996
Brandweek;11/04/96, Vol. 37 Issue 42, p4
Trade Publication
Reveals the plans of Nestle company to invest and estimated $5 million into the launch of Nestle White Crunch chocolate in 1997. Information on the chocolate; Details on the company's previous efforts to launch the chocolate; Identification of other Nestle products.


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