TITLE

Focusing on differentiation . . . JCPenney goes its own way

AUTHOR(S)
Sloan, Carole
PUB. DATE
April 2004
SOURCE
Home Textiles Today;4/26/2004, Vol. 25 Issue 33, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Describes the plans of Plano, Texas-based textile manufacturer JCPenney to differentiate itself from competition. Off-mall strategies; Multi-channel marketing; Launching of private brands.
ACCESSION #
12939197

 

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