Focusing on differentiation . . . JCPenney goes its own way

Sloan, Carole
April 2004
Home Textiles Today;4/26/2004, Vol. 25 Issue 33, p1
Trade Publication
Describes the plans of Plano, Texas-based textile manufacturer JCPenney to differentiate itself from competition. Off-mall strategies; Multi-channel marketing; Launching of private brands.


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