TITLE

Burnett Wins $65 Mil. Allegra Job

AUTHOR(S)
Barr, Aaron; Lucas, Sloane
PUB. DATE
November 1998
SOURCE
Adweek Western Edition;11/02/98, Vol. 48 Issue 44, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Hoechst Marion Roussel Inc.'s transfer of the advertising account for its allergy medication from Medicus Communications to Leo Burnett Co. Value of the account; Burnett's responsibilities in the deal; Role of Medicus in Hoechst's move.
ACCESSION #
1293895

 

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