TITLE

Outgrowing Xer myths

AUTHOR(S)
Dolliver, Mark
PUB. DATE
November 1998
SOURCE
Adweek Eastern Edition;11/9/1998, Vol. 39 Issue 45, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Looks at findings of the Yankelovich surveys which analysis Generation Xers' matured behavior. Comparison of the attitudes between Generation Xers and baby boomers.
ACCESSION #
1293823

 

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