TITLE

THINK Boston Helps John Hancock Retirement Services Invest in the Future Using DVD-ROM

AUTHOR(S)
Misek, Marla
PUB. DATE
November 1998
SOURCE
EMedia Professional;Nov98, Vol. 11 Issue 11, p28
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Reports that John Hancock Retirement Services has developed a series of integrated marketing tools detailing the benefits and features of its 401(k) plans in collaboration with THINK New Ideas, using DVD-ROM as delivery medium. Benefits John Hancock perceived from collaboration with THINK Boston; Assistance from Zuma Digital.
ACCESSION #
1293657

 

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