World class launch: The conclusion

November 1998
Automotive Manufacturing & Production;Nov98, Vol. 110 Issue 11, p69
Trade Publication
Focuses on the World Class Vehicle Launch investigation concerning the launch process and performance of five leading vehicle assembly firms in North America. Launch performance of Chrysler, Ford, General Motors, Toyota and Honda; Challenges in the launch of an engine or transmission plant; Case studies on the 1999 model year.


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