don't toy with children

Ponte, Wehdy
May 2004
Mothering;May/Jun2004, Issue 124, p27
Each year, the Stop Commercial Exploitation of Children (SCEC) ceremoniously gives back to fair officials four products from the previous year's choices, explaining why they are harmful to children. The protest was held in New York City in conjunction with the SCEC's conference "Consuming Kids: Toying with Children's Health." At the gathering, more than 20 speakers discussed the now 815 billion children's marketing industry. Jim Met rock, founder and president of Obligation Inc., an Alabama-based child advocacy organization, showed examples of two-minute-long Channel One advertisements that some children are required to watch in schools. Diane Levin, a professor of education at Wheelock College and the author of six books, pointed out how today's toys produce what she calls a "problem-solving deficit" because they can be used in only one way, leaving little room for creativity.


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