ESPN Hopes Shorts Score

Donohue, Steve
April 2004
Multichannel News;4/26/2004, Vol. 25 Issue 17, p52
Focuses on "ESPN Shorts," the 90-second sponsored films featuring beer and household products which will be seen in the "SportsCenter" television program of ESPN. Information on the retailer's segment featuring products from Sears, Roebuck and Co. and Craftsman; Segment highlighting products from Miller Brewing Co.; Impact of product placement on the advertising strategy of ESPN.


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