TITLE

ESPN Hopes Shorts Score

AUTHOR(S)
Donohue, Steve
PUB. DATE
April 2004
SOURCE
Multichannel News;4/26/2004, Vol. 25 Issue 17, p52
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on "ESPN Shorts," the 90-second sponsored films featuring beer and household products which will be seen in the "SportsCenter" television program of ESPN. Information on the retailer's segment featuring products from Sears, Roebuck and Co. and Craftsman; Segment highlighting products from Miller Brewing Co.; Impact of product placement on the advertising strategy of ESPN.
ACCESSION #
12928699

 

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