TITLE

REAPING WHAT YOU SOW

AUTHOR(S)
Cressman Jr, George E.
PUB. DATE
March 2004
SOURCE
Marketing Management;Mar/Apr2004, Vol. 13 Issue 2, p34
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Pricing new products continues to be a difficult challenge for many managers. Traditional approaches frequently result in slow customer adoption and poor profitability. Adopting a customer-driven new product development cycle helps managers increase the odds that their new products and services will win customer favor and deliver profit objectives. This article does not provide new techniques for pricing new offerings. Instead it provides tools and processes we have found most useful in pricing new products. INSET: EXECUTICE briefing.
ACCESSION #
12884338

 

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