TITLE

Burnett Takes Allergy Pill

AUTHOR(S)
Baar, Aaron; Lucas, Sloane
PUB. DATE
November 1998
SOURCE
Adweek Midwest Edition;11/02/98, Vol. 39 Issue 44, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that German-owned pharmaceutical company, Hoechst Marion Roussell, has moved its consumer advertising account for its Allegra allergy medication to Leo Burnett in Chicago, Illinois. Details on Burnett's assignments; Amount spent by Hoechst on consumer advertising; Features of Allegra's advertising.
ACCESSION #
1286229

 

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