TITLE

Little room for error at Chrysler

AUTHOR(S)
Guyer, Lillie
PUB. DATE
April 2004
SOURCE
Advertising Age;4/12/2004, Vol. 75 Issue 15, pS-12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the effort of Chrysler to recover from the advertising error committed in 2003. Decision of Chrysler to place the 300C sedan in the music video of hip-hop artist 50 Cent; Business loss of the company in 2003; Target market of Chrysler. INSET: Chrysler 300C.
ACCESSION #
12852128

 

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