Little room for error at Chrysler

Guyer, Lillie
April 2004
Advertising Age;4/12/2004, Vol. 75 Issue 15, pS-12
Trade Publication
Reports on the effort of Chrysler to recover from the advertising error committed in 2003. Decision of Chrysler to place the 300C sedan in the music video of hip-hop artist 50 Cent; Business loss of the company in 2003; Target market of Chrysler. INSET: Chrysler 300C.


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