TITLE

IT'S ALL IN THE PACKAGE

AUTHOR(S)
Saltzburg, Bryan
PUB. DATE
April 2004
SOURCE
Hospitality Upgrade;Spring2004, p107
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the dynamic packaging capabilities in the hospitality industry including the ability to bundle different travel components together to offer hoteliers and other travel suppliers value, flexibility, increased exposure to travelers and gained revenue. Predicted growth of online packaged sales across all outlets by 2007; Heavy investment of online travel sites in dynamic packaging shopping engines that offer more options during the vacation planning and booking process.
ACCESSION #
12847847

 

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