TITLE

WALK, DON'T RUN!

AUTHOR(S)
Haley, Mark G.
PUB. DATE
April 2004
SOURCE
Hospitality Upgrade;Spring2004, p47
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the steps involved in the implementation of customer relationship management (CRM) for hotels. CRM's provision of structure and meaning when interacting with guests; Definition of objectives for CRM; Evaluation of property management systems; Emphasis on data quality; Documentation and training to data quality standards; Execution of a structured change management plan.
ACCESSION #
12847793

 

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