Stepping Out

Johnson, Emma
March 2004
SGB;Mar2004, Vol. 37 Issue 3, p40
Trade Publication
Probes on the technological innovations and market strategy for insole category of the sporting goods industry in the U.S. Argument presented by Sole Defense on technological innovations that would meet market demand; Information on the INshoe Comfort System, a product developed by Hickory Brands; Claim of Penguin Brands on its SorboAlign insoles; Features of Ultra 2 Low Profile from Shock Doctor.


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