TITLE

Tales From the Front

PUB. DATE
March 2004
SOURCE
SGB;Mar2004, Vol. 37 Issue 3, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features the Op apparel label Seven2 and the eyewear brand Smith, two brand labels in the sporting goods industry that targets the fashion-savvy consumer in the U.S. Action sports icons who have signed with Seven2 in 2003; Aim of Seven2; Considerations in assessing product sales performance according to Liz Randall, advertising and public relations manager of Smith. INSET: BOOM AND BUST.
ACCESSION #
12845933

 

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