Tales From the Front

March 2004
SGB;Mar2004, Vol. 37 Issue 3, p32
Trade Publication
Features the Op apparel label Seven2 and the eyewear brand Smith, two brand labels in the sporting goods industry that targets the fashion-savvy consumer in the U.S. Action sports icons who have signed with Seven2 in 2003; Aim of Seven2; Considerations in assessing product sales performance according to Liz Randall, advertising and public relations manager of Smith. INSET: BOOM AND BUST.


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