Tales From the Front

Griffin, Cara
March 2004
SGB;Mar2004, Vol. 37 Issue 3, p30
Trade Publication
Reports on the changing business plan of the American Sporting Goods (ASG) in 2004. Reasons for the shift from lifestyle skate to fashion according to ASG vice president Laurence LaHaye; Impact of the changes in branding and marketing of strategy on the success of ASG to withstand the decrease in skate market; Focus of the recent marketing philosophy of ASG.


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