Hummel Builds a Buzz

Griffin, Cara
March 2004
SGB;Mar2004, Vol. 37 Issue 3, p18
Trade Publication
Reports on the intention of Hummel America, U.S. counterpart of Denmark-based soccer apparel and footwear maker, to distribute its soccer and fashion lines in the U.S. Price of the Professional and Golden Goal, two cleats offered by Hummel in its Spring 2004 line; Purpose of Hummel for offering the cleats to soccer customers; Information on Squadra, a soccer boot in the Hummel Spring line; Plan of Hummel for the fashion lines.


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