JanSport Apparel to Launch in Fall '04

Leand, Judy
March 2004
SGB;Mar2004, Vol. 37 Issue 3, p16
Trade Publication
Reports on the plan of JanSport, a backpack brand, to launch an apparel line in fall of 2004 to leverage its equity. Information on the apparel collection to be designed by North Face, corporate sibling of JanSport; Aim of the launch according to Todd Yates, vice president of marketing and business development of North Face; Promotional strategies for JanSport apparel.


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