TITLE

JanSport Apparel to Launch in Fall '04

AUTHOR(S)
Leand, Judy
PUB. DATE
March 2004
SOURCE
SGB;Mar2004, Vol. 37 Issue 3, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plan of JanSport, a backpack brand, to launch an apparel line in fall of 2004 to leverage its equity. Information on the apparel collection to be designed by North Face, corporate sibling of JanSport; Aim of the launch according to Todd Yates, vice president of marketing and business development of North Face; Promotional strategies for JanSport apparel.
ACCESSION #
12845927

 

Related Articles

  • Comfort to Go. Casimiro, Steve // National Geographic Adventure;Aug2006, Vol. 8 Issue 6, p39 

    The article presents a comparison of trailing products including products from Granite Gear, North Face Inc. and Jansport Inc. and offers information on their features.

  • We've got your backpack.  // Consumer Reports;Sep2009, Vol. 74 Issue 9, p10 

    The article evaluates backpacks, including North Face Jester, JanSport Boost, and Lands' End Feather Light.

  • North Face to Launch Upscale Outerwear Line. Lloyd, Brenda // DNR: Daily News Record;1/9/2006, Vol. 36 Issue 2, p47 

    The article reports that The North Face has taken its outerwear technical expertise and blended it with fashion to create a luxury line of outerwear that will debut at The Collective in January 2006 and will be launched in specialty stores and boutiques for fall 2006. It includes information on...

  • Holiday Sales Offer a Few Surprises. Hartford, James // SGB;Feb2007, Vol. 40 Issue 2, p8 

    The article reports on the 2006 holiday sales season and the trends in sporting goods and athletic footwear product demand. Sport footwear sales were up as a result of Heelys, Nike, and Under Armour. Athletic footwear saw average sales. According to the SportsOneSource Group, Sketchers and Puma...

  • From sweat to street in style.  // Self;Jan2005, Vol. 27 Issue 1, p43 

    Presents various sports wear for exercise. Mountain Harwear Poodle Hoodi, suggested for preclass warm-ups in draftry studios or a heat-holding midlayer for outdoor exercise; Adidas running tights by Stella McCartney, a fashion statement for the next runway; Ability of Asics GEL-GT Sports by...

  • Most Dangerous Object In The Office This Month: North Face Avalanche Airbag Safety System Backpack. George, Alexander // Wired;Mar2012, Vol. 20 Issue 3, p28 

    The article offers information on the Avalanche Airbag Safety System Backpack from North Face.

  • ANYWHERE, ANY TIME: JANSPORT LAP STATION.  // Australian Personal Computer;Apr2002, Issue 280, p114 

    Evaluates the Lap Station backpack manufactured by JanSport. Backpack design; Selling price; Contact information.

  • Jansport Backpacks. Dolliver, Mark // Adweek Midwest Edition;08/23/99, Vol. 40 Issue 34, p22 

    Criticizes the advertising created for the Cloud Nine back pack from JanSport. Description of the campaign; Features of the bag; Graphics.

  • JanSport Cienega.  // Backpacker;Apr2012, Vol. 40 Issue 3, p39 

    The article evaluates Cienega, a backpack from JanSport Inc.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics