Fila Banks on Wynne-ing Ways

Ryan, Thomas J.
March 2004
SGB;Mar2004, Vol. 37 Issue 3, p14
Trade Publication
Reports on the appointment of Steve Wynne, former CEO of Adidas America, as president and CEO of Sports Brands International, Fila's parent company, in 2004. Plan of Wynne on Fila's restoration as a global brand; Contribution of Wynne to the sales of Adidas America from 1995 to 2000.


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