TITLE

Fila Banks on Wynne-ing Ways

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
March 2004
SOURCE
SGB;Mar2004, Vol. 37 Issue 3, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the appointment of Steve Wynne, former CEO of Adidas America, as president and CEO of Sports Brands International, Fila's parent company, in 2004. Plan of Wynne on Fila's restoration as a global brand; Contribution of Wynne to the sales of Adidas America from 1995 to 2000.
ACCESSION #
12845925

 

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