TITLE

Asian grocery goes MAINSTREAM

AUTHOR(S)
McTaggart, Jenny
PUB. DATE
April 2004
SOURCE
Progressive Grocer;4/1/2004, Vol. 83 Issue 5, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the marketing strategy used by Buena Park, California-based Walong Marketing Inc. to lure Asian American shoppers to conventional stores in the U.S. Features of the dry grocery store of Great Atlantic & Pacific Tea Co., a client of Walong in New Jersey; Remarks of Perka Chan, account manager for the East Coast sales team of Walong, regarding its marketing approach for supermarkets; Advertisements placed by Walong in local Chinese and Filipino newspapers. INSET: Asian supermarkets crop up in Canada.
ACCESSION #
12845353

 

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