TITLE

Language Arts

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
February 2004
SOURCE
SGB;Feb2004, Vol. 37 Issue 2, p72
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on the Hispanic-targeted marketing programs of team sports licensors in the U.S. Launch of Spanish-language T-shirts and fleece by the National Football League (NFL); Details of the programs launched by heavily Hispanic universities; Release of a Hispanic-NFL outwear line by G-III Apparel Group.
ACCESSION #
12845139

 

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