TITLE

Hitting its Stride

AUTHOR(S)
Bhonslay, Marianne
PUB. DATE
February 2004
SOURCE
SGB;Feb2004, Vol. 37 Issue 2, p66
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the recovery of the running shoes industry in the U.S. as of February 2004. Comment made by vendors on the return of performance product and higher price points in the footwear industry; Strategies used by vendors to compete effectively; Information on the Mi Adidas program of Adidas.
ACCESSION #
12845136

 

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