The Price is Right

Ryan, Thomas J.
February 2004
SGB;Feb2004, Vol. 37 Issue 2, Special Section p28
Trade Publication
Focuses on the competition between lower-priced athletic footwear brands and major brands in the U.S. Strategy used by American Sporting Goods in selling their products; Price range of lower-priced footwear brands; Background on sporting goods brand Turntec; Views of Jeff Bernstein, COO of Sole City, the distributor of U.S. Polo Association footwear, on the success of U.S. Polo Apparel; Impact of price compression across the footwear industry on lower-priced brands.


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