The Future of The Super Show

Carr, Bob
February 2004
SGB;Feb2004, Vol. 37 Issue 2, p20
Trade Publication
Presents information on several problems of 2004 The Super Show, a specialty show for sporting goods hosted by the Sporting Goods Manufacturers Association (SGMA) in Orlando, Florida. Name of the trade show; Effect of the consolidation of accounts on the number of attendees; Lack of communication between SGMA president John Riddle and The Super Show management.


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