New owner retains Saatchi & Saatchi for Sunny D work

April 2004
Marketing Week;4/8/2004, Vol. 27 Issue 15, p10
Trade Publication
Reports on the retention of Saatchi & Saatchi for the brand promotion of the Sunny D juice drink sold by Procter && Gamble to private equity company, JW Childs Associates. JW Childs' creation of the Sunny Delight Beverages Co.; Advertising expenditure of Procter & Gamble for the brand in 2003.


Related Articles

  • Sunny D Sets at P&G.  // Frozen Food Age;May2004, Vol. 52 Issue 10, p42 

    Reports on the decision of Procter & Gamble to sell its Sunny Delight and Punica juice-based drink businesses to J.W. Childs Associates L.P., a private equity firm. Amount of sales brought in by Sunny Delight in 2003; Plans of J.W. Childs Associates L.P. to operate Sundor Brands Inc. under the...

  • Procter & Gamble sells Sunny Delight: Kraft acquires Veryfine. Cortes, Rossie // Caribbean Business;4/22/2004, Vol. 32 Issue 18, p4 

    Reports on Procter and Gamble Co.'s sale of its Sunny Delight and Punica drink brands to J.W. Childs Associates LP, which will manage them under Sunny Delight Beverages Co. Distribution of Sunny Delight in Puerto Rico by Procter and Gamble Commercial Co.; Number of Procter and Gamble employees...

  • P & G sells Sunny Delight.  // Food & Drink Technology;May2004, Vol. 3 Issue 7, p7 

    Reports that Procter & Gamble is selling its drinks brands Sunny Delight and Punica to the private equity firm J.W. Childs. Sunny Delight Beverages to be based in Cincinnati, Ohio; Expected annual sales; Operation in eight countries across North America and Europe.

  • Cutting Ties. Duvall, Mel // Baseline;Mar2005, Issue 41, p65 

    This article reports on the plan of beverage manufacturer Sunny Delight to run a $600 million business with a technology staff of six, as a result of its withdrawal from parent company Procter & Gamble. Apparently, Sunny Delight was purchased for an undisclosed price in August 2004 by private...

  • JW Childs' Beverage Holdings Adds Bossa Nova. MacFadyen, Ken // Mergers & Acquisitions Report;6/29/2009, Vol. 22 Issue 26, p15 

    This article reports on the acquisition by Cincinnati, Ohio-based Beverages Holdings, the portfolio company of JW Childs & Associates, of Bossa Nova. Bossa Nova is a company best known for its acai juices, but has also launched other exotic flavors such as acerola, mangosteen and goji berries....

  • Sunny D stakes all on nutrition claim. Kleinman, Mark // Marketing (00253650);5/15/2003, p1 

    Sunny D, Procter & Gamble Co.'s juice drink, is to be fortified with added calcium as it embarks on a marketing blitz that industry sources say is its final chance to reverse declining sales. The drink, rebranded Sunny D earlier this year as of May 15, 2003 after four years as Sunny Delight, is...

  • Saatchi & Saatchi wins P&G assignment.  // Adweek Western Edition;4/24/95, Vol. 45 Issue 17, p14 

    Reports on the request of Procter & Gamble, London to Saatchi & Saatchi to handle the European launch of a haircare product.

  • Tide's golden anniversary.  // Adweek Western Edition;2/5/96, Vol. 46 Issue 6, p46 

    Reports on Saatchi & Saatchi's advertisement campaign for the 50th anniversary of Procter & Gamble's Tide detergent. Concept of advertisement.

  • Saatchi & Saatchi. Case, Tony // Brandweek;05/24/99, Vol. 40 Issue 21, Plan of the Year p44 

    Focuses on the marketing campaign created by New York-based Saatchi & Saatchi for Procter & Gamble's Tide laundry detergent. Description on the print campaign for the product; Newspapers that carried the advertisement; Advantages provided by the newspaper to the product.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics