TITLE

New owner retains Saatchi & Saatchi for Sunny D work

PUB. DATE
April 2004
SOURCE
Marketing Week;4/8/2004, Vol. 27 Issue 15, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the retention of Saatchi & Saatchi for the brand promotion of the Sunny D juice drink sold by Procter && Gamble to private equity company, JW Childs Associates. JW Childs' creation of the Sunny Delight Beverages Co.; Advertising expenditure of Procter & Gamble for the brand in 2003.
ACCESSION #
12843526

 

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