TITLE

Winning In The Wild World of E-Commerce

AUTHOR(S)
Lucas, Ron
PUB. DATE
November 2000
SOURCE
Gases & Welding Distributor;Nov/Dec2000, Vol. 44 Issue 6, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that by foraying into electronic commerce, Beckley, West Virginia-based Mabscott Supply Co. has gained customers and expanded its knowledge of the cyber landscape. Increased profits; Broadening of the customer base; Focus on an adaptive agile approach to business; Wisdom of diversification; Startup costs; Elements of design; Dedicated database; Online marketing.
ACCESSION #
12840736

 

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