TITLE

INNOVATION STATISTICS

PUB. DATE
April 2004
SOURCE
Brand Strategy;Apr2004, Issue 181, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents various graphs on innovation in European businesses. Identification of the top twelve research and development (R&D) investors; Changes seen in relative share prices for the R&D portfolio of stocks in the FTSE 100 stocks versus FTSE 100 index; Total R&D investment by sector group and country for European companies
ACCESSION #
12824800

 

Related Articles

  • Untitled.  // MondayMorning;10/28/2013, Vol. 21 Issue 39, p5 

    Several charts presented including on commodities and weekly key rates.

  • If at first you don't succeed. Haig, Matt // Brand Strategy;Apr2004, Issue 181, p56 

    Outlines some classic new product development failures. Selection of the name Edsel for the Ford car model 1957; Destruction of the clothes when Persil Power is used at high temperatures; Difficulty to smoke Premier cigarettes by RJ Reynolds.

  • Tipping point marketing. Marsden, Paul // Brand Strategy;Apr2004, Issue 181, p58 

    Introduces new evidence that a three-point formula can create demand for new products and services. Determination of the spread of any new product or service by the patterns of a small group of socially infectious early-adopters; Contagiousness intrinsic in new product and service candidates;...

  • Formal process can improve success of new products. Rinholm, Brenda L. // Marketing News;9/12/88, Vol. 22 Issue 19, p22 

    The author emphasizes the use of formal management techniques for developing successful new products. In-depth interviews are implemented by the author and his colleagues to identify if new product success is related to the use of the technique. Results of this process show that failures of new...

  • Know thy changing consumer. Uncles, Mark // Journal of Brand Management;Apr2008, Vol. 15 Issue 4, p227 

    The author comments on the necessity of knowing the customers for better product management since they are more important today than ever. He believes that business enterprises should be able to know their customers as a basic principle of marketing and brand management. But then, he also...

  • PROFIT WITH PRODUCTS. Sohnen-Moe, Cherie // Massage Magazine;Sep2008, Issue 148, p80 

    The article elaborates on the importance of marketing products in the U.S. Selling various kinds of products which prove to be reliable is a way of augmenting ones profit that can defray overhead expenses. If a person is an employee in a spa or massage center, the company's product lines are...

  • Dazzle 'em. Vence, Deborah L. // Marketing News;3/1/2004, Vol. 38 Issue 4, p24 

    Discusses the importance of one-day special events to marketers in terms of introducing their products. Cost of such events in the high-technology industry; Statement issued by Brad Nierenberg, president of Momentum Marketing Services Corp.; Proliferation of electronic media and print channels.

  • Structured Derivative Products. Leong, Kenneth // Columbia Journal of World Business;Summer92, Vol. 27 Issue 2, p72 

    The article analyzes how commodity consumers and commodity producers can reduce price risk by using structured hedging products. Structured products are financially engineered and customized to fit the particular needs of the user, as opposed to standardized exchange-traded instruments. These...

  • ECO CHIC.  // Bon Appetit;Jan2006, Vol. 51 Issue 1, p25 

    The article reports on the trend of re-designing vintage and other previously used items in the U.S. The creation of tableware made from the by-products of bamboo processing by designer Tom Dixon. In Northern California, Kwytza Kraft makes tables, lamps, and baskets out of cleaned discarded...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics