If at first you don't succeed

Haig, Matt
April 2004
Brand Strategy;Apr2004, Issue 181, p56
Trade Publication
Outlines some classic new product development failures. Selection of the name Edsel for the Ford car model 1957; Destruction of the clothes when Persil Power is used at high temperatures; Difficulty to smoke Premier cigarettes by RJ Reynolds.


Related Articles

  • Tipping point marketing. Marsden, Paul // Brand Strategy;Apr2004, Issue 181, p58 

    Introduces new evidence that a three-point formula can create demand for new products and services. Determination of the spread of any new product or service by the patterns of a small group of socially infectious early-adopters; Contagiousness intrinsic in new product and service candidates;...

  • From the editor. Neal, Carolyn P. // Marketing Management;May/Jun2003, Vol. 12 Issue 3, p2 

    Introduces a series of articles about the importance of brand management and marketing.

  • Risk-proofing your brand. Gadiesh, Orit // European Business Forum;Summer2004, Issue 18, p82 

    Discusses various factors that will ensure a successful brand management. Production, branding and marketing of a product locally; Need to build local operations and relationships; Centralization of business functions benefiting from global scale.

  • GETTING TO CASH WITH BRANDS AND BRANDING. Schultz, Don E. // Marketing Management;Winter99, Vol. 8 Issue 4, p10 

    The article focuses on the importance of brands and branding on the success of business enterprises. It is important to establish a relationship between investments in brands and branding to cash flow returns. Marketing investments should be categorized on whether they provide short-term or...

  • Acceptable Bias. Mooney, Kelly; Rollins, Nita // Conference Board Review;Jul/Aug2008, Vol. 45 Issue 4, p18 

    The author comments on the inherent acceptance of bias in product management. He notes that consumers seek legitimate opinions regarding their prospected brands, based on others' personal experience of using the said products. He also cites ways on how to establish acceptable bias in favor of a...

  • Do Products Really Have Life Cycles? Field, George A. // California Management Review;Fall71, Vol. 14 Issue 1, p92 

    This article presents information on product life cycle. The author discusses several theories that have attempted to explain product life cycle, product death, product karma and product reincarnation. In order for a product to be reincarnated usually small changes are all that are necessary....

  • 360-degrees of graphics grab attention. Zegler, Jennifer // Beverage Industry;Feb2010, Vol. 101 Issue 2, p42 

    The article focuses on the most effective strategies that most label manufacturers should employ to attract consumer attention at retail in the U.S. Matt Dudas, market development manager for Eastman Chemical Co., says product labels are an important factor in consumer choice. He adds that a...

  • Innovation, but What Kind? Mininni, Ted // Adweek;6/8/2009, Vol. 50 Issue 23, special section p16 

    The author offers opinions on marketing and product management. While acknowledging the vital role of innovation in marketing, he states that change can be overdone. Companies are urged to be reluctant to alter the marketing, packaging, and design of their most valuable brand name products....

  • Three Rules for Thriving in 2009. Morgan, Adam // Adweek;1/5/2009, Vol. 50 Issue 1, p11 

    The author offers opinions on marketing and product management. The recession is said to place a premium on reaching consumers who have less time and money to spend. Marketers who offer the most useful goods and services, or who can alter their brands to provide new uses, are said to be most...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics