TITLE

If at first you don't succeed

AUTHOR(S)
Haig, Matt
PUB. DATE
April 2004
SOURCE
Brand Strategy;Apr2004, Issue 181, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Outlines some classic new product development failures. Selection of the name Edsel for the Ford car model 1957; Destruction of the clothes when Persil Power is used at high temperatures; Difficulty to smoke Premier cigarettes by RJ Reynolds.
ACCESSION #
12824798

 

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