Lessons in transformation

Eisermann, Richard
April 2004
Brand Strategy;Apr2004, Issue 181, p54
Trade Publication
Explains how and why companies should transform themselves into an innovation-led organization where design and technology provide the best user experience. Importance of knowing the number of patents a company holds or is in the process of applying for; Percentage of revenues invested in research and development; Questions posed on the indicators for innovation to take place.


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