TITLE

Environmentally creative

AUTHOR(S)
Bergin, Jeanie
PUB. DATE
April 2004
SOURCE
Brand Strategy;Apr2004, Issue 181, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explains why organizations who want successful innovations should embrace creative thinking. Necessity of making more and better ideas; Realization that the more you use your creative mind, the more adept and agile it becomes; Change that must be made in the company.
ACCESSION #
12824796

 

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