Environmentally creative

Bergin, Jeanie
April 2004
Brand Strategy;Apr2004, Issue 181, p52
Trade Publication
Explains why organizations who want successful innovations should embrace creative thinking. Necessity of making more and better ideas; Realization that the more you use your creative mind, the more adept and agile it becomes; Change that must be made in the company.


Related Articles

  • Creative Thinking: Opening Up a World of Thought. Edgar, Don W.; Faulkner, Paula; Franklin, Ed; Knobloch, Neil A.; Morgan, Alan C. // Techniques: Connecting Education & Careers;Apr2008, Vol. 83 Issue 4, p46 

    The article offers information about creative thinking in education in the U.S. Creative thinking is defined as the ability to generate new ideas through the combination, change and reapplication of the existing ideas. It involves the creation of something new or original, skills of flexibility,...

  • Creativity: everybody's business. Shallcross, Doris J. // Personnel & Guidance Journal;May73, Vol. 51 Issue 9, p623 

    The article provides an introduction to the literature and methodology of creativity. As psychological education is an important part of the counselor's role, it may be anticipated that creativity training will be an important aspect of the total psychological education program. The barriers to...

  • Berol EAGLE USA HB 2. Maakestad, Timothy // 21st Century;May97, Vol. 8 Issue 9, p10 

    The author ponders on the course of the creative process of making a piece of artwork. The author realizes his power to create with the completion of his artwork. He also thought that he has broken the barrier between his mind and the physical world in which thought or emotion can be...

  • A Few Bricks Short. Hull, David // Empty Closet;Sep2006, Issue 394, p7B 

    The author reflects on his creative mind syndrome which involved his mind being creative but untidy. He admits that sometimes he was focused on other things rather than the conversations he is involved or the instructions he is receiving. He had mistaken the Flag Day celebration told by his...

  • Think like a kid. Hudspeth, Mike // Machine Design;10/11/2007, Vol. 79 Issue 19, p65 

    The author offers advice on how to stimulate creativity. Keep in mind that there are usually no completely right or wrong answers, identify and discard assumptions which are no help, and avoid getting judgmental because every idea has a potential application. He notes that people verbalize...

  • The Process of Innovation. Dalgleish, Scott // Quality;Jul2007, Vol. 46 Issue 7, p14 

    The author reflects on the process of innovation to improve the ability to innovate the products in the U.S. He asserts that it is more important to focus on the process such as the planning, and the creative thinking than the final product is produced. He believes that the country's future...

  • Design Thinking: A Tool to Solve Challenging Problems. Matusow-Ayers, Helen; Johnson, Debera // Women in Higher Education (10608303);Nov2012, Vol. 21 Issue 11, p7 

    The article discusses the significance of design thinking in the problem solving process in higher education. It explains the process in curating emergent thinking in which getting information from all stakeholders, bodystorming, and adding context, identifying all stakeholders are required. It...

  • EFFECT OF GROUP COHESIVENESS AND TRAINING UPON CREATIVE THINKING. Cohen, David; Whitmyre, John W.; Funk, Wilmer H. // Journal of Applied Psychology;Oct60, Vol. 44 Issue 5, p319 

    The article presents a study on creative thinking and how it is influenced by training and group interaction. One of the processes that ignite creative thinking is brainstorming. It is assessed by a number of factors including feasibility, effectiveness, generality, probability and significance....

  • A poem to honor positive and interesting ideas. Hetrick, Bruce // Indianapolis Business Journal;8/8/2005, Vol. 26 Issue 22, p54A 

    Focuses on the brainstorming for new business ideas. Secret to overcoming negativity; Derivation of comments about a proposed design for a new wheelbarrow developed by professor Edward de Bono of Cambridge University; Stimulation of creative ability; Presentation of the poem to honor interesting...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics