TITLE

Microchip marketing

AUTHOR(S)
Vengurlekar, Anand
PUB. DATE
April 2004
SOURCE
Brand Strategy;Apr2004, Issue 181, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Outlines trends that all marketers should be aware of when considering innovation. Impact of new technologies on how the consumer perceives existing products and brands; Questions posed on the perceived value of your products; Proliferation of the use of radio frequency identity tags.
ACCESSION #
12824795

 

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