TITLE

Driving value through innovation

PUB. DATE
April 2004
SOURCE
Brand Strategy;Apr2004, Issue 181, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents a roundtable discussion of a senior panel of innovation experts as they share their thoughts on driving value and managing risk in new product development. Definitions of innovation; Balance between minimizing risk and adding value to products; Difficulty in persuading the CEO and board of directors that the risks involved are worth taking.
ACCESSION #
12824794

 

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