TITLE

Defining innovation

AUTHOR(S)
Walton, Paul
PUB. DATE
April 2004
SOURCE
Brand Strategy;Apr2004, Issue 181, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Delves into innovation in management. Definition of an appropriate innovation strategy; Establishment of process to enable innovation to happen; Issue of compatibility between the innovation climate inside a firm and the company's vision.
ACCESSION #
12824793

 

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