TITLE

BRAND LOYALTY COMES WITH AGE

AUTHOR(S)
Catlin, Jenny
PUB. DATE
April 2004
SOURCE
Brand Strategy;Apr2004, Issue 181, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Delves into research on brand loyalty. Awareness of the advantages of well-known brands despite wanting a wide choice of goods to be available; Advantage of saving time in searching for products given by brand names; Retention of brand names in the mentality of consumers.
ACCESSION #
12824792

 

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