TITLE

GLOBAL SPONSORSHIP REPORT

AUTHOR(S)
Fenton, William
PUB. DATE
April 2004
SOURCE
Brand Strategy;Apr2004, Issue 181, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Delves into global sponsorship trends. Companies that are into sponsorship deals; Identification of the reason why the soft drink industry is so far ahead this year in terms of sponsorships; Comparison of the top sponsorships in reported value of the years 2003 and the first two months of 2004.
ACCESSION #
12824791

 

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